{"id":9896,"date":"2021-08-12T09:32:38","date_gmt":"2021-08-12T09:32:38","guid":{"rendered":"https:\/\/www.appschopper.com\/blog\/?p=9896"},"modified":"2022-06-02T11:37:41","modified_gmt":"2022-06-02T11:37:41","slug":"crucial-steps-to-build-a-successful-app-marketing-roadmap","status":"publish","type":"post","link":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/","title":{"rendered":"8 (Crucial) Steps to Build a Successful App Marketing Roadmap"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#What_Is_App_Marketing_Exactly\" title=\"What Is App Marketing, Exactly?\">What Is App Marketing, Exactly?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#Why_Is_App_Marketing_Crucial_for_Your_Apps_Success\" title=\"Why Is App Marketing Crucial for Your App\u2019s Success?\">Why Is App Marketing Crucial for Your App\u2019s Success?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#Top_8_Must-Follow_Steps_to_Create_a_Thriving_App_Marketing_Roadmap\" title=\"Top 8 (Must-Follow) Steps to Create a Thriving App Marketing Roadmap\">Top 8 (Must-Follow) Steps to Create a Thriving App Marketing Roadmap<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#The_Ending_Thought\" title=\"The Ending Thought\">The Ending Thought<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><em>Do you want your mobile app to reach more people and drive maximum installs? You need to prepare a killer app marketing roadmap. This blog lists some tried and tested steps that one must follow to create a successful mobile app marketing roadmap.<\/em><\/p>\n<p>As mobile apps continue to make everyone&#8217;s life simpler, easier, and more convenient than ever before, they&#8217;re gaining popularity worldwide. From entertainment, shopping, food ordering to streamlining daily activities, today&#8217;s generation relies on mobile apps for most things. On average, most users have more than <a title=\"Number of apps installed by U.S. users 2019 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/267309\/number-of-apps-on-mobile-phones\/\" target=\"_blank\" rel=\"nofollow noopener\">10<\/a> mobile apps installed on their smartphones.<\/p>\n<p>That said, the COVID-19 pandemic has also accelerated mobile app downloads by <a title=\"Global App Revenue Grew 32% Year-Over-Year in Q3 2020 to More than $29 Billion\" href=\"https:\/\/sensortower.com\/blog\/app-revenue-and-downloads-q3-2020\" target=\"_blank\" rel=\"nofollow noopener\">23.3%<\/a>. By 2022, the mobile app industry is expecting to generate over <a title=\"Mobile app revenues in 2014 to 2023 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/269025\/worldwide-mobile-app-revenue-forecast\/\" target=\"_blank\" rel=\"nofollow noopener\">$935 billion<\/a> in revenue. Moreover, Americans spend <a title=\"Apps Far Outpace Browsers in US Adults\u2019 Mobile Time Spent - Insider Intelligence Trends, Forecasts &amp; Statistics\" href=\"https:\/\/www.emarketer.com\/content\/the-majority-of-americans-mobile-time-spent-takes-place-in-apps\" target=\"_blank\" rel=\"nofollow noopener\">90%<\/a> of their mobile internet time only on apps.<\/p>\n<p>Seeing the stats, figures, and mounting demand for mobile devices and mobile apps, businesses also want to ensure good engagement from mobile. Therefore, they&#8217;re looking for a reputable <a title=\"Custom Mobile App Development Services\" href=\"https:\/\/www.appschopper.com\/\">application development company<\/a> to build their apps, offer a great user experience, and earn more revenue.<\/p>\n<p>However, <a title=\"Here\u2019s Everything You Need to Know About Mobile App Development\" href=\"https:\/\/www.appschopper.com\/blog\/heres-everything-you-need-to-know-about-mobile-app-development\/\">mobile application development<\/a> alone doesn\u2019t guarantee success; your app must reach the right audience. This is the only way to drive more installs and generate better ROI. For that to happen, you (as an app owner) need to adopt the right <a title=\"Mobile App Marketing Services\" href=\"https:\/\/www.appschopper.com\/mobile-apps-marketing-services\">mobile app marketing services<\/a>. Plus, you need to create a well-thought-out app marketing roadmap.<\/p>\n<p>Before we dive in and tell you the steps to build a successful app marketing roadmap, let\u2019s first get into the nitty-gritty of app marketing and why app marketing is critical for your success. Ready? Let\u2019s jump right in!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_App_Marketing_Exactly\"><\/span>What Is App Marketing, Exactly?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The term &#8220;app marketing&#8221; is quite self-explanatory. When you market your app to reach maximum people and attract the largest possible number of users to drive installs and generate more revenue, it&#8217;s called app marketing.<\/p>\n<p><a title=\"What Is Mobile App Marketing? Everything You Need to Know\" href=\"https:\/\/www.appschopper.com\/blog\/what-is-mobile-app-marketing-everything-you-need-to-know\/\">Mobile app marketing<\/a> is all about interacting with target users through their entire lifecycle (from hearing about your app the very first time to becoming regular, loyal users.<\/p>\n<p>In short, mobile app marketing is adopting a marketing strategy to promote your app and increase your app downloads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_App_Marketing_Crucial_for_Your_Apps_Success\"><\/span>Why Is App Marketing Crucial for Your App\u2019s Success?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think of it this way:<\/p>\n<p>You have built your dream app, but it hasn&#8217;t driven installs as you thought it would. Why? Because people don&#8217;t even know that your app exists.<\/p>\n<p>Via <a title=\"11 Best Mobile App Marketing Strategies for Startups to Succeed\" href=\"https:\/\/www.appschopper.com\/blog\/best-mobile-app-marketing-strategies-for-startups-to-succeed\/\">top-class mobile app marketing strategies<\/a>, you promote your app and reach the right audience. Mobile app marketing can get you higher engagement, can be a good source of communication between the users and you,<\/p>\n<p>In fact, <a title=\"Most marketers say their apps are a financial success- but is it true? - Netimperative\" href=\"https:\/\/www.netimperative.com\/2018\/10\/17\/most-marketers-say-their-apps-are-a-financial-success-but-is-it-true\/\" target=\"_blank\" rel=\"nofollow noopener\">98%<\/a> of businesses create a mobile app marketing strategy and get good results.<\/p>\n<p>To answer your question &#8212; why is mobile app marketing important? Well, if you want to reach the right users, make them aware of your app, persuade them to install the app, and drive maximum benefits from it, you need to find the <a title=\"10 Ways to Prepare a Foolproof Mobile App Marketing Plan in 2021\" href=\"https:\/\/www.appschopper.com\/blog\/ways-to-prepare-a-foolproof-mobile-app-marketing-plan\/\">ways to create a foolproof app marketing plan<\/a> right away!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_8_Must-Follow_Steps_to_Create_a_Thriving_App_Marketing_Roadmap\"><\/span>Top 8 (Must-Follow) Steps to Create a Thriving App Marketing Roadmap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Perform SWOT Analysis<\/h3>\n<p>Performing SWOT analysis can really get you ahead. Find out your app&#8217;s strengths (what&#8217;s your app&#8217;s pros, USPs, etc.), then figure out the weaknesses (what&#8217;s your app&#8217;s cons, what&#8217;s pulling your app back, etc.), then look for the opportunities (like what can you do to improve conversions, how can you make the most of it, etc.), and lastly, see if there are any threats to the app (like anything that can harm your app, risks, etc.).<\/p>\n<div class=\"show-less\">\n<h3>Conduct Market Research to Understand Your Users<\/h3>\n<p>The power of proper market research shouldn&#8217;t be overlooked if you really want to prepare a proven-to-work app marketing roadmap. Market research will help you understand a lot about your target audience; thus, helping you address your users&#8217; general issues, pain points, and various other things. Market research can also help you develop a greater understanding of how to use the app marketing methods well.<\/p>\n<h3>Analyze Your Competitors&#8217; Doings<\/h3>\n<p>Every app has competitors. That&#8217;s why conducting a competitive analysis is always advisable. Find out the top 5-7 competitors and make a list of their monetization model, app store ranking, marketing strategy, and most importantly, users&#8217; reviews. Analyze everything and make better use of all the information. Now as you know where not to make mistakes, you can prepare a successful app marketing roadmap.<\/p>\n<h3>Set Your KPIs<\/h3>\n<p>The success of your app marketing strategy is always proportional to your key performance indicators (KPIs). KPIs factor in campaign and in-app activity that matters the most to your goals. Measuring performance keeping KPIs in mind can provide you a clear view of where your app is performing well and areas that need improvement.<\/p>\n<h3>Emphasize App Store Optimization<\/h3>\n<p>See ASO as an SEO for app stores. App store optimization (ASO) is a process of optimizing your app to improve its visibility in the App Store or Google Play Store (or even both). Identify and use the right keywords to optimize your app so that it can rank higher in the app stores. You can also read our <a title=\"The Ultimate Guide to App Store Optimization\" href=\"https:\/\/www.appschopper.com\/blog\/ultimate-guide-to-app-store-optimization\/\">ultimate guide to app store optimization<\/a> and make your app rank higher.<\/p>\n<h3>Leverage Social Media Marketing<\/h3>\n<p>Social media is a goldmine. The only thing you need to know is the right way to leverage it. As <a title=\"How many people use social Media in 2021? (65+ Statistics)\" href=\"https:\/\/backlinko.com\/social-media-users\" target=\"_blank\" rel=\"nofollow noopener\">social media users<\/a> are growing each day, it&#8217;s a smart move to stay active on social media and make engaging posts about your app. In fact, you can also take the help of influencers and ask them to endorse your app on their profile for increased awareness and better outcomes. Leverage social media and make your app go viral in no time.<\/p>\n<h3>Create a Killer Content Marketing Strategy<\/h3>\n<p>Prepare a killer content marketing strategy to make your app marketing successful. Write a launch post, boast about your app&#8217;s features, how it can help users, share screenshots and videos, etc. Content marketing for your app can help you drive traffic, conversions, improve your brand awareness, build trust among users, and can literally do wonders. In fact, you can also use blog content for email marketing purposes as well.<\/p>\n<h3>Set Goals and Track Key Metrics<\/h3>\n<p>It is essential to enable the app analytics feature in your app from the very beginning. This will help you track crucial metrics for the success of your mobile app. The only way to know whether your app marketing strategy is working or not is to set goals and track the increase in your app store ratings over a given period of time. Churn rate, daily active users, session length, time in-app, etc., are some key metrics to track.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Ending_Thought\"><\/span>The Ending Thought<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Preparing an app marketing roadmap that can guarantee you to take your app heights can be intimidating. But not for you! Now you know eight effective steps to build a successful app marketing roadmap. Using the tips mentioned above, you can make your app reach the right audience, increase installs, and generate more revenue.<\/p>\n<p>Now all you need to do is take a step ahead, implement all the steps shared in this post. This way you will definitely pave the way for the success of your mobile application and help you acquire and retain users.<\/p>\n<p><em>We would love to hear your comments relating to the post. Got some other thoughts? Drop us words through our\u00a0<a title=\"Contact Us\" href=\"https:\/\/www.appschopper.com\/contact\">contact page<\/a>.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Table of Contents What Is App Marketing, Exactly?Why Is App Marketing Crucial for Your App\u2019s Success?Top 8 (Must-Follow) Steps to Create a Thriving App Marketing RoadmapThe Ending Thought Do you want your mobile app to reach more people and drive maximum installs? You need to prepare a killer app marketing roadmap. This blog lists some [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[]},"categories":[18],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Successful Mobile App Marketing Roadmap<\/title>\n<meta name=\"description\" content=\"If you want your app to reach maximum users and increase downloads, read on this post and know how to create a killer app marketing roadmap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Successful Mobile App Marketing Roadmap\" \/>\n<meta property=\"og:description\" content=\"If you want your app to reach maximum users and increase downloads, read on this post and know how to create a killer app marketing roadmap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/\" \/>\n<meta property=\"og:site_name\" content=\"AppsChopper Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/appschopper\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/appschopper\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-12T09:32:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T11:37:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-App-Marketing-AppsChopper.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/appschopper\" \/>\n<meta name=\"twitter:site\" content=\"@appschopper\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.appschopper.com\/blog\/#organization\",\"name\":\"AppsChopper\",\"url\":\"https:\/\/www.appschopper.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/appschopper\/\",\"https:\/\/www.instagram.com\/appschopper_\/\",\"https:\/\/www.linkedin.com\/company\/appschopper\",\"https:\/\/twitter.com\/appschopper\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.appschopper.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/12\/appschopper-logo-jpg-400x125-1.jpg\",\"contentUrl\":\"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/12\/appschopper-logo-jpg-400x125-1.jpg\",\"width\":\"400\",\"height\":\"125\",\"caption\":\"AppsChopper\"},\"image\":{\"@id\":\"https:\/\/www.appschopper.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.appschopper.com\/blog\/#website\",\"url\":\"https:\/\/www.appschopper.com\/blog\/\",\"name\":\"AppsChopper Blog\",\"description\":\"Pulse of App Industry, Trends &amp; Tips\",\"publisher\":{\"@id\":\"https:\/\/www.appschopper.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.appschopper.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-App-Marketing-AppsChopper.png\",\"contentUrl\":\"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-App-Marketing-AppsChopper.png\",\"width\":900,\"height\":500,\"caption\":\"Mobile App Marketing - AppsChopper\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#webpage\",\"url\":\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/\",\"name\":\"How to Create a Successful Mobile App Marketing Roadmap\",\"isPartOf\":{\"@id\":\"https:\/\/www.appschopper.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#primaryimage\"},\"datePublished\":\"2021-08-12T09:32:38+00:00\",\"dateModified\":\"2022-06-02T11:37:41+00:00\",\"description\":\"If you want your app to reach maximum users and increase downloads, read on this post and know how to create a killer app marketing roadmap.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"AppsChopper Blog\",\"item\":\"https:\/\/www.appschopper.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"App Marketing\",\"item\":\"https:\/\/www.appschopper.com\/blog\/category\/app-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"8 (Crucial) Steps to Build a Successful App Marketing Roadmap\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.appschopper.com\/blog\/#\/schema\/person\/04c20bd15813ffb4fe34062dae863e14\"},\"headline\":\"8 (Crucial) Steps to Build a Successful App Marketing Roadmap\",\"datePublished\":\"2021-08-12T09:32:38+00:00\",\"dateModified\":\"2022-06-02T11:37:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#webpage\"},\"wordCount\":1238,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.appschopper.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-App-Marketing-AppsChopper.png\",\"articleSection\":[\"App Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.appschopper.com\/blog\/#\/schema\/person\/04c20bd15813ffb4fe34062dae863e14\",\"name\":\"AppsChopper\",\"description\":\"AppsChopper is a creative mobile design and app development agency with offices in New York, Walpole and Boston. We provide end-to-end mobile app services including strategizing mobile app, UI\/UX design, app development, testing and app marketing.\",\"sameAs\":[\"https:\/\/www.appschopper.com\/\",\"https:\/\/www.facebook.com\/appschopper\",\"https:\/\/www.linkedin.com\/company\/appschopper\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/appschopper\"],\"url\":\"https:\/\/www.appschopper.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create a Successful Mobile App Marketing Roadmap","description":"If you want your app to reach maximum users and increase downloads, read on this post and know how to create a killer app marketing roadmap.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/","og_locale":"en_US","og_type":"article","og_title":"How to Create a Successful Mobile App Marketing Roadmap","og_description":"If you want your app to reach maximum users and increase downloads, read on this post and know how to create a killer app marketing roadmap.","og_url":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/","og_site_name":"AppsChopper Blog","article_publisher":"https:\/\/www.facebook.com\/appschopper\/","article_author":"https:\/\/www.facebook.com\/appschopper","article_published_time":"2021-08-12T09:32:38+00:00","article_modified_time":"2022-06-02T11:37:41+00:00","og_image":[{"width":900,"height":500,"url":"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-App-Marketing-AppsChopper.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/appschopper","twitter_site":"@appschopper","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.appschopper.com\/blog\/#organization","name":"AppsChopper","url":"https:\/\/www.appschopper.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/appschopper\/","https:\/\/www.instagram.com\/appschopper_\/","https:\/\/www.linkedin.com\/company\/appschopper","https:\/\/twitter.com\/appschopper"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.appschopper.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/12\/appschopper-logo-jpg-400x125-1.jpg","contentUrl":"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/12\/appschopper-logo-jpg-400x125-1.jpg","width":"400","height":"125","caption":"AppsChopper"},"image":{"@id":"https:\/\/www.appschopper.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.appschopper.com\/blog\/#website","url":"https:\/\/www.appschopper.com\/blog\/","name":"AppsChopper Blog","description":"Pulse of App Industry, Trends &amp; Tips","publisher":{"@id":"https:\/\/www.appschopper.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.appschopper.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-App-Marketing-AppsChopper.png","contentUrl":"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-App-Marketing-AppsChopper.png","width":900,"height":500,"caption":"Mobile App Marketing - AppsChopper"},{"@type":"WebPage","@id":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#webpage","url":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/","name":"How to Create a Successful Mobile App Marketing Roadmap","isPartOf":{"@id":"https:\/\/www.appschopper.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#primaryimage"},"datePublished":"2021-08-12T09:32:38+00:00","dateModified":"2022-06-02T11:37:41+00:00","description":"If you want your app to reach maximum users and increase downloads, read on this post and know how to create a killer app marketing roadmap.","breadcrumb":{"@id":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"AppsChopper Blog","item":"https:\/\/www.appschopper.com\/blog\/"},{"@type":"ListItem","position":2,"name":"App Marketing","item":"https:\/\/www.appschopper.com\/blog\/category\/app-marketing\/"},{"@type":"ListItem","position":3,"name":"8 (Crucial) Steps to Build a Successful App Marketing Roadmap"}]},{"@type":"Article","@id":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#article","isPartOf":{"@id":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#webpage"},"author":{"@id":"https:\/\/www.appschopper.com\/blog\/#\/schema\/person\/04c20bd15813ffb4fe34062dae863e14"},"headline":"8 (Crucial) Steps to Build a Successful App Marketing Roadmap","datePublished":"2021-08-12T09:32:38+00:00","dateModified":"2022-06-02T11:37:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#webpage"},"wordCount":1238,"commentCount":0,"publisher":{"@id":"https:\/\/www.appschopper.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.appschopper.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-App-Marketing-AppsChopper.png","articleSection":["App Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.appschopper.com\/blog\/crucial-steps-to-build-a-successful-app-marketing-roadmap\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.appschopper.com\/blog\/#\/schema\/person\/04c20bd15813ffb4fe34062dae863e14","name":"AppsChopper","description":"AppsChopper is a creative mobile design and app development agency with offices in New York, Walpole and Boston. We provide end-to-end mobile app services including strategizing mobile app, UI\/UX design, app development, testing and app marketing.","sameAs":["https:\/\/www.appschopper.com\/","https:\/\/www.facebook.com\/appschopper","https:\/\/www.linkedin.com\/company\/appschopper","https:\/\/twitter.com\/https:\/\/twitter.com\/appschopper"],"url":"https:\/\/www.appschopper.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.appschopper.com\/blog\/wp-json\/wp\/v2\/posts\/9896"}],"collection":[{"href":"https:\/\/www.appschopper.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.appschopper.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.appschopper.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.appschopper.com\/blog\/wp-json\/wp\/v2\/comments?post=9896"}],"version-history":[{"count":1,"href":"https:\/\/www.appschopper.com\/blog\/wp-json\/wp\/v2\/posts\/9896\/revisions"}],"predecessor-version":[{"id":10468,"href":"https:\/\/www.appschopper.com\/blog\/wp-json\/wp\/v2\/posts\/9896\/revisions\/10468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.appschopper.com\/blog\/wp-json\/wp\/v2\/media\/9898"}],"wp:attachment":[{"href":"https:\/\/www.appschopper.com\/blog\/wp-json\/wp\/v2\/media?parent=9896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.appschopper.com\/blog\/wp-json\/wp\/v2\/categories?post=9896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.appschopper.com\/blog\/wp-json\/wp\/v2\/tags?post=9896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}