Factors behind the Technological Development of the Mobile Commerce
With the growth of smartphone industry, the world is taking steps towards demonetization or digitalization. Presently, smartphones are used by more than 2 billion people all around the globe and this estimated value is expected to rise tremendously in upcoming years. With such a huge expansion in the number of smartphone users, the mobile app market is slightly shifting towards m-commerce industry. As m-commerce is all about selling and purchasing varieties of products or services through the smartphone device. Heading with the worldwide users, m-commerce apps are getting popular day by day and that’s why, the majority of app development companies are now focused on them.
According to the facts given by Forrester Research, it is estimated that the number of mobile payments will rise from $12.8 billion to $90 billion by 2017 in U.S and thus, the traditional m-commerce market will boom with the $11.5 billion to $45 billion mobile transactions. Today, there are numerous m-commerce apps available in the app stores which are made for information services, entertainment, Imaging, Personalization services and more. The usability and functionality of the m-commerce applications are the reasons behind its popularity and success among the smartphone users. Following are the major benefits related to an m-commerce app:
Better relationship with the customer
The m-commerce businesses are meant for the customers’ satisfaction as they allow them to check out each and every information related to the product or services. With an m-commerce app, the consumer can freely track his/her product through the check order status option and can also give the feedback. This is the best way in order to understand the needs & preferences of the customers by directly interacting with them.
Secure and smooth running process
Both small and large scale businesses are looking for an m-commerce app development company for expanding their businesses to the extended corners of the world. Being a reliable platform for every business, m-commerce builds transparency between the customers & the company. These mobile commerce applications are fully fledged with the security features which provide bug-free usage and secured connections. With these advanced functionalities, the user’s authentication & authorization is ensured with the m-commerce application.
Followed by the secured functions, m-commerce solutions offer highly secured payment options, real-time account information and enhanced marketing capabilities to the businesses.
Flexibility to analyze & evaluate the product or service provider
Mobile commerce is a wide platform for turning your business dreams into reality. The businesses with innovative & feasible business ideas are moving towards m-commerce platforms in order to reach their customers and that’s why, they prefer hiring mobile app development company for getting the desired m-commerce application. With this, both traders and buyers can gather, access and analyze the business related information in order to take further decisions.
More profits and low expenses
Flourishing business through the m-commerce platform is highly advantageous as it is based on making increased rate of productivity. As m-commerce portal allows promotion through emails and offline platforms, the cost of paid promotions and advertising is lowered automatically.
Most of the m-commerce platforms are made for simplifying the task of mobile banking & accounts, mobile payments, and mobile marketing. Leading to the growing popularity of mobile commerce in the mobile app development industry, the above factors are the main reasons behind its success.