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Do you want to stay one step ahead with a successful app? In this blog, we will talk about the top emerging trends and features of mobile app development. This guide is beneficial for app developers, marketers, and everyone who wants a successful business.
The usage of smartphones has increased rapidly over the past few years, and now they have become an integral part of our daily lives. From waking up to morning alarms, reading news, checking emails, and so on, everything is seamlessly operated via mobile apps. According to Emarketer, about 90% of smartphone time is spent on mobile apps, where digital audio accounts for the most significant share with social media and digital video following.
Current era businesses, whether it is a startup, SME, or big enterprises, they all strive for a successful mobile app, that’s the reason companies are keeping an eye out for emerging mobile app development trends is ever increasing. This increase in demand has led businesses to look for proficient iOS app developers or Android engineers for top-notch mobile app development.
What Are the Benefits of Mobile App Development for Your Business?
Mobile applications have changed the way businesses operate nowadays. Apps have made it easier for customers to interact with companies, helping them stay connected and updated. Here, we’ve outlined some significant advantages of developing mobile apps for your business. Let’s get right in!
Brand Awareness and Recognition
Mobile applications are considered a useful tool for increasing brand awareness and recognition. Businesses can reach the desired brand awareness level with your professional mobile app in many ways, such as sending new products and push notifications, updates, and additional features of product announcements, and more.
Improved Customer Engagement
Business to customer communication is vital for marketing; thus, mobile apps help create a direct marketing channel between companies and their customers, allowing for immediate and effective communication. With mobile apps, you can install and send push and in-app notifications to your potential users.
In the last few years, there has been a significant shift in how people look for products and services. People now prefer to look up stuff on their smartphones. Mobile apps grab the attention of the target audience and improve the overall visibility of your business.
Direct personal communication with current and potential customers guarantees a quicker and more effective response to inquiries and issues. Mobile apps provide straightforward communication solutions with your current and potential customers, customer support, complaints, feedback, suggestions, reviews, and more.
Provide Value for Customers
Mobile apps make it possible for you to digitize a loyalty program that you may offer your customers. You can make it possible for your customers to receive their rewards via the mobile app. This results in higher downloads and more customers returning towards the app.
Better Sales and Revenues
Many businesses are searching for a way to make more sales and increase revenue. As per the market research, 52% of online orders are done via mobile phones as they’re convenient to search, explore, and order products within a few minutes. Thus, having a mobile app can increasingly boost your business sales and revenues.
Stand Out from Others
Most startups and small businesses don’t invest in mobile apps, and that’s where you can make a difference and take a gigantic leap. By the time your competitors catch on, you have, hopefully, engaged customers and built strong customer loyalty to sustain your advantage.
10 Emerging Mobile App Development Trends
Looking at the unprecedented growth of mobile app development at a break-neck speed in this digital era, you must be thinking, “What will be the future of mobile app development in the next decade?” So, after thorough research, we’ve picked some emerging mobile application development trends that will answer your question and help your business flourish.
AR and VR Development
Augmented Reality (AR) and Virtual Reality (VR) technology are here to stay. Tech giants like Apple and Google are already leveraging AR and VR development.
As per Statista, the worldwide market of AR and VR technology is projected to reach about $209 billion in 2022. So, AR and VR will see more widespread adoption and proliferation.
This technology is not just bettering high-quality gaming apps, it also has several other uses. Thus, AR and VR integration is one of the essential mobile app development trends that can help you create a seamless experience for users.
- Increases transparency of business
- Shows real-time and relevant data
- Used to give high-tech training
- Used as virtual showrooms
- Best-suited for interactive marketing
- Assists companies in promotion
- Gives people 3D view experience
Internet of Things (IoT) technology is gaining popularity worldwide. People are gravitating more towards an IoT-driven technology in some form or another. If you look around significant industries in the market, you realize that the IoT app development is already making its way to the operations.
As per Businesswire, the worldwide IoT spending will surpass the $1 trillion mark in 2022. Thus, mobile app development soon expects this technology to be rapidly adopted while allowing for more personalized user experiences across various devices.
- Gauges customer behavior
- Helps in instant customer monitoring
- Gives a boost to efficiency and output
- Pushes innovation in businesses
- Facilitates a level-playing field
There has been a further enhancement of blockchain technology in recent years, and this trend is expected to continue in the coming years. Many businesses have already reaped the maximum benefits of this technology and prospered.
According to GlobeNewswire, blockchain technology will hit $20 billion by 2024. This depicts that blockchain mobile app development will be one of the major mobile app development trends to follow in the coming years.
- Provides greater transparency
- Facilitates faster transactions
- Offers enhanced and secured transactions
- Improves traceability
- Offers easy integration
- Increased efficiency and speed
AI and ML Development
Artificial Intelligence (AI) and Machine Learning (ML) technology have been among the top mobile app development trends for many years. Popular big bees like Cortana, IBM, eBay, Google Assistant, and others leverage AI and ML.
ML plays a vital role in deep learning and provides valuable data and real-time analytics. Many features of AI and ML have led to an increased focus on hiring AI developers and ML app developers into mobile solutions.
- Simplifies marketing and assists in sales
- Facilitates accurate medical predictions
- Simplifies time-intensive documentation in data entry
- Improves precision of financial rules and models
- Better customer segmentation and accurate lifetime value prediction
Chatbots simulate the human way of conversation to help users meet their requirements. Various examples of chatbots are virtual assistants like Alexa, Google Assistant, and Siri that are rising unprecedentedly.
Chatbot developers are highly in demand, and it is expected that 80% of enterprises are expected to use chatbots by 2020. Also, according to CNBC, chatbots will deliver $8 billion in cost by 2022.
- Keeps up with the trends
- Gives improved customer services
- Increases customer engagement
- Monitors consumer data and gaining insights
- Better lead generation
- Inexpensive and much faster
- A more accessible approach to global markets
Digital Wallet Development
Digital wallets are driving purchases through the near future. Many big brands like Samsung, Apple, and Google are making the best use of mobile wallets to serve users with a secure and convenient transaction. The growth of e-commerce businesses and other digital services requiring the banks. Thus, the demand for mobile wallet app development is surging amongst companies.
- Reduces transaction costs for the business
- Provides a more convenient transaction processing method
- Helps in higher potential revenue
- Faster transactions with convenience
Wearable technology is seeing the growing adoption worldwide, especially in the medical sectors. They have made use of wearable apps on a day-to-day basis. Research study by Allied Market Research claims that by 2023, the market for global fitness trackers will reach $62.128 million, growing at the CAGR of 19.6%. Considering this figure, businesses will likely invest more in wearable app development to maximize their revenue.
- Improves customer engagement
- Anticipates customers’ needs
- Provides local content
- Uses social engagement as a currency
Observing the current trend of hackers exploiting security gaps in mobile apps and other platforms, mobile app security has become the hottest topic for app development. Considering this, businesses are investing more in mobile security app development to have more secure and scalable mobile apps.
- Reduces risks
- Protects brand image
- Protects and builds customer confidence
- Protects and safeguards dataImproves customers trust, investors, and lenders
The demand for on-demand apps is progressively increasing from ride-sharing to food, healthcare, beauty, and travel. They act as mediators between providers of different services and customers. It is expected that by the end of 2025, the on-demand app industry will generate $335 billion in revenue.
- Gives efficiency and employee satisfaction
- Reinforces security and scalability
- Increases leads and sales
- Gets you unlimited business opportunities
Cloud Storage Development
Dropbox, OneDrive, and Google Drive are just the tip of the iceberg. Cloud storage is considered as a futuristic app development trend. Cloud technology plays an integral role in building Android instant apps. However, iOS devices also use cloud databases in some apps. This cloud computing integration helps mobile apps store a large amount of data efficiently and are cost-effective and secure.
- Enhanced usability and accessibility
- Provide better security
- Reduces the expenses of internal resources
- Provides the file-sharing features
- Multiple users can collaborate
To conclude, with these mobile apps development trends, the mobile app industry will continue to expand rapidly. To develop robust, feature-rich, and interactive mobile apps and win a competitive edge over others, you need to stay abreast of these latest app development trends and technologies.
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