What is Geo Fencing and How it is Used in Mobile Apps?

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What is Geo Fencing?

Geo Fencing is a technique to sector the physical geographical area by virtual boundaries. These virtual sectors are independently connected to a server and send notification as soon as a connected device leaves the area or a device enters that virtual zone. This technique was primarily adopted by the mobile network carriers to connect the user to a local BTS as soon he enters into a new area.

In the below demographic video you can much easily understand the concept of Geo Fencing and its types:

This innovative concept is successfully integrated in Google Map to provide the information like location, public spots, route and much more to the mobile user. And rest we all know the success position and popularity of this amazing mobile application.

Who can use this service of Geo Fencing?

This service is only available for the business tycoons and ‘Goldvish Le million’ (world most expensive mobile phone) users ! Hey wait! wait! It was just a PJ. Anyone who has a GPS compatible mobile handset and an internet connection can use this service. This service requires a continuous internet connection so as to send location coordinates to the server.

Geo Fencing technique can be integrated with almost every major category of mobile application development including iPhone application development, Android application development, BlackBerry application development and Tablet application development.


How Geo Fencing is useful?

Geo fencing is an amazing phase of mobile application development that has unquestionably opened the new door of ideas and opportunities for both businesses as well as a mobile user.

If you are a merchant then wouldn’t it be a boon if you could locate the current location of the user and then can send the offers accordingly as per the location? Geo Fencing provides you this facility and hence can boost up your revenue.

This service is very useful for the mobile users too as they can easily get the complete information about the place where they are heading to.  It is also an effective step while providing access during the emergency condition.

For maintaining the safety parameters, Geo Fencing can be used to lock the phone while driving so as to stop the user from texting while he drives.

Also read: Hybrid VS Native Mobile Application: How to Pick The Right Ones?

Examples where Geo Facing is employed?

The popularity of Geo Fencing is increasing every day so as to make the Smartphones much smarter. There are thousand of applications which use this latest phase of mobile application development. To provide a brief overview, below are some of the most popular names in the field of mobile applications which are integrated with Geo Fencing.

Google Maps: it will be really strange if you own a Smartphone and you haven’t heard about Google Maps. With millions of users all around the globe, Google Map is an effective example of Geo Fencing technique.

Point: it is one of the most popular Android application which helps the user to connect with the local people, business, restaurant, shopping complex, offers and lot more by directly placing the call.

Travelers Quest: it is really hard to choose that whether this mobile application is a utility app or a mobile game. The popularity and the amazing feature which lets the user to explore new places undoubtedly makes Travelers Quest a sound example of Geo Fencing.

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Comments (2)
  1. The post was really informative, but i have a confusion. Can such apps be made on the Geo-fencing technology that lets the users interact with the markers on the map. For instance, the users click on the text that says” 25% off on all products” and all the details of that place is made available?


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