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UX is conglomeration of various factors used for optimization of products for ensuring its effective and enjoyable use whereas User Interface Design (UI) is used for augmenting appearance, feel, interaction and presentation of an application or any product. Most of the individuals have a wrong perception that differences between UI and UX design is mere and serve the same purposes, but the reality is far from the truth.
Although differences between UI and UX design are huge, it doesn’t deter businesses to expect UX designers to be possessing expertise of UI design too, and vice-versa. They often wish to hire from app design companies, either of the experts to handle the entire work of UX and UI designs for their products and businesses. Most of the UX designers, on the other hand, have lack of UI expertise and they fail to meet the demand of employers. But, it is truth that having expertise in both UI and UX design awards designers with an edge in their own horizons.
We are going to discuss here some biggest differences between UI and UX design that will help businesses understand why they need to give equal attention on both designers and what benefits they will be able to gain by hiring UX and UI designers.
Differences Between UI and UX Design
As mentioned above, UX and UI serve their own intents of existence, but both have a common role of making the end product meaningful and user-friendly. UX design is defined as an important process that helps designer identify the actual needs of users, which is an important process to sketch out a rough prototype that is further validated or invalidated based on the requirements.
User Interface Design or UI is basically a combination of both visual and interaction design. Visual design employs overall look, feel and personality of your application. Interaction design, on the other hand, imparts an important way that people interact with your product. Though both UX and UI designers are engaged in designing interactions. But, UX designers play a role of macro-interaction architects whereas UI designers as a micro-interaction architects.
UX designer defines the step that users would like to follow to sign up for newsletter, messages, etc. Their design is then passed off to UI expert who further refines it by adding color and also emphasizes on the original design and helps users get clues to navigate the process of sign up successfully.
Also read: Need a Mobile App? Know How To Hire Right Mobile App Design Company
UX Designers Make Interface Useful
The UX designers are involved into research based on competitive study, enhancing personas and then develop a useful and valuable application that matches the niche of your target customers. The end product is further validated with the help of testing and also its life-cycle.
UI Designers Improve Beauty of Interface
Once testing for wireframes, user flows and prototyped is done, the UI designer finally acts to make these visually tantalizing. Their job includes making selection of typography, color scheme, interactions, etc., which are of course not based on the test of designer but on fully defined reasons specific to the personality developed by UX experts. These help UI designers to provide users a guide through implementing a complete visual hierarchy to help them know what to do and what not, to pursue their ultimate goals.
UX Designers Help Users Fulfill Their goals
UX designers are concerned about to figure out the needs of users and also what’s important for them. These professionals observe people, ask questions, interviewing them, etc. Based on these, they make final prototypes and then perform a guerrilla testing, which is further important to observe if they can validate the product value proposition and business.
UI Designers Establish an Emotional Connection With Users
Once UX designers accomplish their job of helping users pursue their goals, it’s now turn to UI designers to elicit the loyalty among users. An attractive interface always catches attention of the users to a greater extent and helps them in establishing a personal connection. A magnificent interface always lets users do the stuff and get hooked with it completely.
UX Design is The First Step
In general, UX design is the primary stage of analyzing and planning to create any application or product. UX professionals are concerned about handling in-depth research works that can validate or invalidate the app ideas and provide a proper guidance for the development of the products.
UI Design is The Second Step
After prototype undergone several phases and is wholly finalized, UI designers start their jobs and work to enhance visual design as well as micro-interactions, which are based on various factors that include who are concerned about handling the UX and UI – is it same or different team?
UX is Applicable For a Range of Products, Services and Interfaces
UX design is gaining popularity day-by-day for being widespread, applicable for a range of products, services, interface etc. It not only caters to the business having a digital presence but also for various others engaged in developing products and offering UI/UX services that are catching onto value of need
UI is Only For Interface
Though User Interface Design is only for User Interfaces, it doesn’t reflect that it is limited to the graphic user interfaces only. Nowadays, you can easily observe presence of interface on various devices such as washing machines, watches, vending machines, car dashboard and lots more.
UX and UI, both have a vital role to make a product, scalable and increase its brand value in the market. So, we can conclude that UX design serves its main purpose to assist users with helping them accomplish their main tasks across platforms, whereas UI makes interface visually appealing to connect with users easily.
So, businesses are expected to be aware of why they should keep these differences between UI and UX Design in mind while hiring UI and UX designer service and make the right choice to pursue their business objectives.