Augmented Reality is one of the most popular emerging technologies that made its foothold strong in multiple industries. Now, it is being used frequently in mobile app development. Let’s explore the future of Augmented Reality in mobile app development.
Augmented Reality (AR) has been one of the most popular app development trends for a couple of years. Smart companies leveraged this technology early to build apps that delivered a great experience for their users. Enterprises recognized the potential of the AR technology in app development and thus started demanding for AR-powered mobile applications.
This helped the technology to witness its wider acceptance among multiple industries. From education to healthcare sector, Augmented Reality is everywhere and helping entrepreneurs in discovering lots of growth opportunities to expand their business horizons.
The growing demand for AR in mobile app development reflects that the technology will rule these industries even in the future as well. According to the experts, the market size of AR and VR was $580 million in 2018 and is projected to reach up to $2160 million by the end of 2025.
We will discuss here everything about AR in mobile app development, in terms of the future of Augmented Reality in mobile apps for different industries. But, before this, it’s important to understand the technology and its benefits.
What is Mobile Augmented Reality?
Augmented reality can be defined as an advanced feature that lets users have an expanded view on their mobile phone screens based on virtual data. In AR apps, the extended data visualization layers are applied to the physical reality users are exploring.
The mobile AR uses the device camera, GPS, touch screen, etc., to add interactive content on real-world objects. AR utilizes mobile devices’ in-built hardware like architectural components and other elements to offer features and services based on reality.
What are the Benefits of AR?
As we have already mentioned above, Augmented Reality is accepted by a lot of industries. The technology helps businesses in ways including information sharing, addressing business requirements, improve business operations, product marketing, improving user experience, etc.Take a look at some other advantages that prompt business to go with AR app development.
- AR allows customers to access additional information regarding the products, material, etc. in real-time, by retrieving product’s availability, characteristics, and many more.
- The technology lets customers experience any products in a personalized context in terms of color, shape, etc. It prompts customers to approach sellers to get further details of the products and buy them.
- Users often prefer to stay in touch with those businesses inclined more towards innovative technologies. In this case, using AR not only helps businesses in new customer acquisition but also in retaining the existing ones.
- AR is nowadays considered to be one of the most popular sales tools. The real reason is that technology not only helps marketers in better demonstrating products among customers, but they can also use apps developed on this technology for analyzing details related to how customers respond to products.
Future of Augmented Reality in Mobile Applications
To help you understand the future of Augmented Reality in mobile apps, we are going to explain the use of AR in some of the most talked-about industries.
Gaming is one of the biggest industries that witnessed the potential of Augmented Reality in restructuring mobile gaming experience. The popularity of games like Pokemon Go, Harry Potter, Jurassic World Alive and others created a stir in the mobile gaming industry. Pokemon Go tops in the list of top-grossing mobile apps with $1.64 million daily revenue.
These games are just a few highlights of AR in the gaming industry, many more are yet to come. Many experts believe that the gaming industry will be more focused on budget and efforts towards discovering the new avenue by 2021.
Apart from this, major market players like Google, Apple and others have already expressed their willingness to invest more to develop exciting and robust gaming applications based on AR.
Learning is something that is often regarded as a boring activity. The introduction of AR technology in the education industry has changed the entire scenario by redefining the learning experience and made it fun for students.
Some popular education apps including Quiver, Star Walk, Anatomy 4D, etc., have already set a new trend of learning and witnessed their higher downloads and engagement rate among users.
Augmented Reality makes education cost-effective in numerous ways – minimizing the cost of books by replacing them with apps is one of these. Besides, the AR-powered apps also improve users’ experience with 3D visuals that improve engagement. Apart from this, there are numerous other benefits of AR in education.
- It renovates the classroom learning experience
- AR is used for explaining some intricate or complex topics
- It improves engagement and interaction
- AR can personalize the learning experience
These benefits indicate a brighter future of Augmented Reality in education. In the coming time, it’s expected that AR apps will be used to completely digitize the study curriculum, skill training, AR pop-up books, etc.
You may also like to read: 10 Best VR App Ideas to Build Next Amazing Mobile App
Healthcare is another major industry that witnessed the unmatched potential of Augmented Reality and adopted it to a wider extent. Today, AR is taking the healthcare industry by storm, by helping doctors in curing major issues quickly and improved the quality of treatment.
It helps doctors easily understand the anatomy of the human body, quickly identify the infected body parts, and a lot more. With using AR, surgeons can let patients see the complete process of surgeries, details related to treatment and much more. Apart from this, AR facilitates lots of other benefits to the healthcare industry.
- AR brochure may help doctors study new drugs, therapies, etc.
- With the use of technology, healthcare service providers can invite and encourage patients to scan printed materials or packages to gather details about drugs, their benefits and lots more.
- AR serves as a great tool for communication and helps doctors, patients, nurses communicate frequently with each other.
The future role of AR in healthcare is great. The technology is set to redefine the medical imaging operations with a plethora of benefits such as 3D imaging, improved visualization by focusing on the details of complicated structures, additional directives for communication, zooming and rotating objects.
The great impact of AR can also be seen in navigation. Mobile apps help customers locate the exact address of restaurants or other destinations via Google, Apple and other map services. The apps reveal the exact direction and help users easily reach desired locations.
AR-powered apps let the user do more. It lets users explore ambiance, products, and other details of the location. AR Wayfinding apps, on the other hand, are of great help for visually impaired users in navigating independently.
The leading online search engine Google has recently launched AR navigation for the map. The updated Google Maps app leverages device camera to identify the exact location of the users, superimposes direction and displays details accordingly.
Besides, Google has also signaled its more inclination towards AR for navigation. It will be interesting to watch what will be the next big thing in the future of AR in navigation.
AR is also transforming the real estate industry in many ways; including increasing interaction between service providers and customers, speeding up the sales cycle, helping customers in getting a new perspective on the selection of projects and lots more. Here are some other benefits of AR in real estate.
- AR apps let customers visualize objects in 3D
- Virtual tour of property
- Virtual staging
- Global reach
According to the source, the future market size of AR and VR in the real estate sector is projected to be 0.5 billion in 2020 and will reach up to 2.6 billion by 2025. This makes clear that AR will be one of the most used features for real estate apps in the coming time.
The above discussion makes the entire picture clear in terms of current and also the future role of Augmented Reality. This, on the other hand, also reflects that the future demand for AR-powered apps will be unprecedented.
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