How to Strategize Social Media App for Great User Experience?

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No matter how good your social media app is, if it fails to deliver a good user experience then you can’t expect the desired outcomes. In this blog, we will let you know about several factors that need to be taken into account to strategize social media app having great user experience.

There are a plethora of reasons why the internet impacted people’s lives to a greater extent – social media is one of them. It serves as the best platform that lets people interact with each other through chat, sharing videos, status, images, videos, etc.

In other words, the social media platform is considered to be a complete package of fun and thus easily cajoles users. This is the reason why social media networks like Facebook, Twitter, Instagram, and others witnessed the rapid increase of their user base.

The social media users are projected to increase further in the coming time as well. If stats are to be believed, the number of social media users is expected to reach up to 257 million by 2023.

This gives an obvious reason for a business to target social media platforms to discover potential customers, increase product sales, ROIs, etc. So, developing a social media app is the right way to harness the maximum benefits of the said platform.

People nowadays frequently download and use social media apps rather than using websites. Here are the top 10 social media apps that witnessed their growing download and installation rates.

  • Facebook
  • Twitter
  • WhatsApp
  • Tumblr
  • Instagram
  • Skype
  • Snapchat
  • LinkedIn
  • Pinterest
  • Reddit

So, if you have a question like ‘what are the top 10 social media apps, then the above apps are the right answer.

A social media app not only helps entrepreneurs in availing of the above mentioned benefits but also makes them ahead of the competition. Businesses need to develop a perfect social media app strategy to deliver a great user experience and engaging platform to users.

First thing First

While strategizing your social media app, it’s important to think from users’ point of view – you need to think about what attracts users the most. For instance, features are the most important things that play a vital role in making a social media app successful. Getting in touch with an app company will help you understand everything clearly.

Factors to Consider when You Strategize Social Media App

Define Niche

It’s important to define the niche first and then strategize social media apps accordingly. Well, there are a plethora of social media applications available. So, you need to decide which type of social media app will make a change. Here are some popular social media app types;

  • Social networking
  • Media sharing
  • Social media network for consumer reviews
  • Community and discussion forums
  • Content curation and bookmarking networks
  • Blogging platforms

Get a Detailed Insight into Competitors

Any app strategy can’t be successful without overviewing competitors’ strategies. All you need to do is to perform a detailed research about those who own similar apps. You are advised to analyze both who are successful and those who failed.

Getting details about the failed competitors lets you learn about features, interface, app marketing or other factors that caused the failure of their apps. So, you can avoid repeating the same mistake. On the contrary, getting a detailed insight into those of successful competitors lets you know several reasons that make their apps successful.

For instance, if you find any feature that contributes directly to the success of their app, you can also think about implementing the same with several advancements to deliver a better customer experience.

Usage of Social Media Apps by Different Age Groups

This should be one of the most important parts to strategize social media apps. You need to spend enough time to explore the stats of social media usage by different age groups. Take a look at the recent stats.

Age GroupFacebookTwitterInstagramLinkedInSnapchatWhatsApp
18-2979 (%)38 (%)67 (%)28 (%)62 (%) 23 (%)

The above stats reveal the fact that Facebook is equally popular among all age groups. No matter which group you are going to target, you can explore the Facebook app to learn a lot and implement the right elements to ensure your app’s success.

You may also like to read: 6 Proven Mobile App Marketing Strategies for New Launch

Overview of the Latest Trends

Keeping an eye on the latest trends is something that you can’t avoid if you are engaged in strategizing a social media app for delivering a wonderful user experience. You need to keep yourself updated with the on-going and future trends of social media.

For instance, social media trends like live video streaming, instant messaging, etc., are the most popular trends that users love to engage with. So, you can think about implementing these trends within your social media application too. Here are some other popular trends that you can look for to implement in your app.

  • Selling/purchasing on social media
  • Private groups
  • Personalization
  • Use of augmented reality (AR) especially for ads

App Design

An eye-catching app design easily tantalizes the senses of users. In other words, an app design plays a significant role in delivering a perfect user experience. You need to make sure that whether navigation helps users easily perform their actions, buttons are easily accessible, right content placement, etc. Here are some key factors that you can take into account for your social media app design.

  • Simple and intuitive interface
  • Compatibility with the devices of multiple screen sizes
  • Pay attention to color selection
  • Simple and easy to use navigation
  • Search functionality
  • Call-to-action button


Of course, too many features may be a cause of spoiling user engagement of your mobile app. But, the absence of the necessary features also does the same. In other words, your social media app should be packed-in with all necessary features that users expect from an app that falls in the same category.

Take a look at a few popular features of social media apps that you may consider to integrate into your social app while strategizing it.

  • Easy to connect with other users
  • Individual profile customization and details
  • Ability to increase user following and reach
  • Ease of integration with multiple web platforms
  • Customizable push notification and alerts
  • User data privacy and security


While deciding about the right platform for your social media application, you should also consider the fact that almost every popular social media app is available for both iOS and Android users. There is also a possibility that your target users can use both iOS and Android devices to access your social media apps.

Another major reason to go for both iOS and Android platforms is that all friends of your users will not be using a single mobile platform. Some will be on Android and some using iOS. Your users will stop using it if they cannot find their friends on the social platform.

So, you can think in the same way to make your social media strategy more availability-driven to deliver a perfect user experience.

Meanwhile, targeting these two platforms for your social media app development will indeed be expensive. So, you need to have a sound budget to bear the overall development cost.

It’s also true that many popular apps were introduced first on one platform and then introduced on the others. For instance, Instagram was first launched exclusively on the iOS platform. And two years later, it was released for Android users as well.

But that was a different time, industry and user behavior has changed a lot now.

You may still strategize social media apps for a single platform to start. You can target the platform that has a large percentage of your target users. And then go with the next platform.

Development with Emerging Technologies

When it comes to app development, you need to always focus on emerging technologies such as Artificial Intelligence (AI), Machine Learning (ML), Chatbot and others.

These technologies have unmatched potential to make mobile apps advanced, intelligent and impeccable. Apps developed on leveraging these platforms easily redefines the user experience.

For instance, AI algorithms let you easily analyze the user comments to know the trends or situations to deliver better content serving. Similarly, chatbot works effectively in redefining users’ conversational experience.

Therefore, it’s a good idea to think about implementing these technologies in your social media app to make it more advanced with improved usability.

Testing and Improvement

A buggy app often causes a bad user experience. So, you need to ensure that your app is bug-free and free from other technical glitches as well. Testing is the most important activity that lets you discover bugs or other issues in your app, which are not noticeable to naked eyes.

Once you identify the issues, you can improve your app accordingly to enhance the user experience. To conduct your app test successfully, you can follow the below steps.

  • Consider the testing requirements
  • Create a test plan
  • Allocate resources for testing
  • Test case documentation
  • Create a better alliance of manual and automation testing
  • Execute test cases
  • Find and eliminate bug or other issues
  • Documentation of the fixes to observe improvements

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