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You’ve most probably heard about the term m-commerce but are not really aware of what it is and the benefits it can bring in for your business? Well, we’ve got you covered. In this blog, have listed the nine critical advantages of an m-commerce app for your business.
E-commerce has been on the rapid rise in recent years, but you know what? It may not be the next true frontier for shopping. Yes, you heard it right! A few years ago, mobile apps used to be an option only for e-commerce giants like Amazon and eBay. But the situation has changed dramatically in the last few years. Shopping with mobile devices has become a quickly-adapted customer trend, and it’s not going anywhere soon.
Global m-commerce revenue is expected to reach $3.56 trillion in 2021. Along with that, the share of m-commerce in all e-commerce is expected to rise to 72.9% in 2021. Undoubtedly, m-commerce demand is rising drastically. This ever-growing demand compels businesses to believe that m-commerce is the next-gen of e-commerce; thus, they seek the most reliable application development company to build their m-commerce apps to outgrow.
What Is Mobile Commerce (M-Commerce)?
Mobile commerce or m-commerce is the process of buying goods or services online through a mobile device, mainly smartphones. In layman’s terms, mobile commerce refers to any transaction completed with a mobile device or similar gadgets.
M-commerce has quickly become popular amongst people and revolutionized the e-commerce market. Some examples of m-commerce include in-app purchasing, mobile banking, e-commerce, digital wallets, and others.
What Are the Top Advantages of M-Commerce Application Development?
It is a myth that only large enterprises should leverage m-commerce; however, both small and large businesses can benefit from e-commerce mobile app development. There are numerous reasons why you should have a mobile solution for your webshop. We’ve picked some top advantages of m-commerce for your business. Have a look!
Easy Store Access
Today’s customers want everything easier and faster; they like convenience. Mobile commerce makes it easy for customers to discover products using handy wireless devices. Customers don’t really need to go to the store to buy necessities; they can just access the apps and purchase whatever they want. This reduces effort, saves time and money.
Traditional Retail Sales Benefit
Most of the time, customers explore the products online and proceed further to visit your retail store and purchase them. Mobile commerce can encourage you with traditional retail sales diligently.
Besides, the sort and filter features reduce your customers’ hassle of having to go through all your collections manually at your store. It becomes unmanageable for retail owners to update and maintain the data manually, and m-commerce drops this hassle.
Loyal Customers
A mobile app has similar UX/UI and products as your website, but it’s highly optimized, more personalized, and designed, keeping mobile users in mind and significantly improving customer experience. Leveraging the right practices can help you increase user retention on e-commerce mobile apps and benefit you in the longer run.
M-commerce app enables mobility, personalized content, and offline access, making them feel they are in a convenient online store where they can choose goods and purchase them without any hustle and bustle.
Improved Marketing Channel and Communication
M-commerce helps in building a new marketing channel. Mobile apps for your e-commerce store serves as a medium to sell your products really fast. It also serves other purposes such as checking product information, advanced search features, comparing product prices, and alike.
You can literally display whatever information you want at customers’ fingertips. Via push notifications, you can facilitate direct communication between your brand and your customers.
Brand Recognition
A mobile app is one of the most powerful marketing tools. With a well planned mobile commerce app, you can build a stronger connection with your customers. Integrating popular social media into your m-commerce app increases the chances of customers sharing your app and talking about your products with others. This will help in brand recognition, app marketing, and drawing the attention of possible clients.
Increased Average Order Value
Mobile apps offer enhanced user experience and increase conversion rates, but things not only stop there, mobile apps are also beneficial in boosting your average order value. That said, investing in a mobile-commerce app can highly increase your average order value (AOV).
Mobile apps have a higher average order value than both mobile browsers and desktops. The increased number of transactions will surely result in increased revenue.
Personalized Shopping Experience
Personalization is a crucial component of a successful e-commerce business. A personalized experience is all about availing your customers with what they want, easily. With the mobile commerce app, you will track users’ browsing and purchase history to offer custom recommendations.
Developing an m-commerce app that is fast, convenient, interactive, and exclusive guarantees an immersive and personalized user experience.
Competitive Advantage
If you don’t have a mobile app for your e-commerce website today, you are at a great disadvantage. Because your customers frequently shop from mobile apps. Having an app for your e-commerce business strengthens your online presence and gives you a competitive advantage over others. That said, ff customers are confused between yours and competitor’s site, the app will give them a reason to lean towards buying from you.
Better Efficiency, Higher Conversions, and Increased Revenue
Mobile apps are more flexible and user-friendly, hence more efficient than web browsers. In terms of conversion, mobile app conversions are way higher than a mobile website. People view 4.2x more products per session within apps compared to mobile sites. So your developed mobile-commerce app will bring more engagement; more engagement means more orders coming in, and consequently, increase your revenue.
Final Words
Today’s people prefer mobile apps over anything else; your e-commerce store needs a convincing mobile app. Investing in mobile-commerce apps improves marketing channels and communication, boosts brand recognition, offers personalized user experience, helps you gain a competitive edge, and increases your sales and revenue. So, are you all set to leverage an m-commerce app for your business?
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