How to Promote Apps in the iOS App Store

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So you’ve built your iOS app but don’t know how to market it appropriately to reach ideal customers in Apple’s App Store? In this blog, we’ll tell you some easy, proven, and effective ways to market your iOS app and stay in the top chart.

Creating an app opens a whole new opportunity for you to interact with your existing and potential customers. However, even if you’ve developed an awesome iOS app, it doesn’t necessarily mean everybody will be downloading it.

Apple’s App Store algorithm works quite differently than Google’s and offers some unique ways to promote apps in the iOS App Store. A spot on Apple’s feature page can boost traffic and increase awareness, leading to higher downloads. With 1.85 million apps in Apple’s App Store, you must know how to effectively promote your iOS app to make it stand out from other apps.

Why Is App Marketing Important for Businesses?

Just as mobile apps can unlock a world of possibilities for users, avail everything you want at your fingertips, mobile apps can also do wonders when it comes to growing your business. App Annie reports that global app downloads will grow to 258 billion by 2022, and consumer spending in the app stores will reach $156.5 billion.

With these stats in mind, marketing your app is essential, and making your app noticeable to your potential users plays a vital role in an app’s success. A leading mobile app marketing company can help make sure that your app gets noticed and downloaded by users.

How to Promote Your App in the Apple App Store the Right Way to Gain Maximum Users

Marketing an iOS app is not a secret recipe; all it requires is some hard work, experience, and a bit of attention. Reliable app marketing plans can give your iOS app a flight if done attentively. Your iOS app developer strived to deliver a great app, and now it’s your turn to make it go viral like crazy.

There are indeed various ways to market an iOS app, like paid advertising, social media promotion, and more but App Store Optimization (ASO) is the most critical among all. Capitalizing on ASO for your iOS app apt to rank higher in Apple’s App Store.

What Is App Store Optimization (ASO) and Why Is It Important?

ASO is the process of optimizing your mobile apps to rank higher directly within the app stores. Search plays a vital role in how users find apps, with search queries accounting for 65% of downloads from the App Store.

What Are the Crucial Apple’s App Store Ranking Factors?

  • App Name
  • App URL
  • App Subtitle
  • Keyword Field
  • In-App Purchases
  • Rating and Reviews
  • Updates
  • Installs and Engagement

Apart from that, several other techniques can be used to make your app rank higher and get more people to download it. We’ve shared some of them here:

Clear App Store Optimization Strategy

Once Apple accepts your app into the App Store, you should start focusing on making a clear and effective ASO strategy. Do comprehensive research, gauge the market carefully, make a list of right keywords, understand your users’ quest, keep an eye on your competitors, and more. Once you’re done prepping a strong app store optimization strategy, it’s time to move on to the next step.

Choose Your Keywords Wisely

Just like SEO, selecting the right keywords and optimizing your app around them is the most critical aspect in ASO. Apple gives you character limits for all your keywords, so you need to choose your keywords wisely. Make sure to include your keywords in the app title as it draws the attention of your targeted users and encourages them to hit the install button.

However, keyword stuffing, concentrating an abnormal amount of the same keywords into your title and description, will negatively affect your app.

Choose the Right Name for Your App

Your app name must be really interesting, according to you, but it should excite your users more than you. Right? Choosing the right name for your app or reviewing your existing app name is critical since it plays an integral part in the iOS App Store rankings. So, make sure you choose a unique, appealing app name that pulls maximum users.

Write Your App Description

Your app description works more like a website’s landing page. If you’ve magnetized your customers this far, you would definitely want to make them download and use your app. To ensure that this happens, write a detailed and intriguing app description (including focused keywords) as it’s a significant element of your app store optimization method.

Design Your App Icon

An icon is the face of your app and catches a lot of attention. Even if your app is ranking higher and your description sounds convincing, an unappealing icon can turn off your potential users and prevent them from downloading. Thus, follow the ‘less is more’ ideology and design an appealing app icon that conveys your app’s message effectively.

Use High-Quality Screenshots and Videos

People only spend a few seconds deciding whether they want to download an app or not; screenshots and videos included in your app can be an influential factor in their decision. So, it is advisable to use only high-quality screenshots and videos to entice users to download your app. Apple only shows the first three screenshots in its gallery, so selecting your best screenshots will get more people to download the app.

Ratings and Reviews

Feedback from your users builds trust among other users who would look forward to downloading your app. Try to aim for positive reviews because they leave a great impression on users who want to download your app. You can ask users you know through word of mouth to leave a good review of your app on the iOS App Store, or you can ask people by sending push notifications.

Closing Thoughts!

If you want to gain loads of visibility and drive maximum downloads, you should pay heed to promote your app in the iOS App Store strategically. By following the strategies discussed above, you stand a good chance of improving your app visibility, standing out, and making your place to the top 10 list in Apple’s App Store. So, which strategy are you going to try first?

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