Have you tried so many app marketing tips and still not satisfied with the final outcomes? Explore some proven mobile app marketing tips that ensure guaranteed results.
Entrepreneurs are nowadays more focused on mobile apps to target the growing number of smartphone users and also to contend today’s competitive business environment.
For app development, they spend more time with an app development agency to choose right platform, features, functionality, etc. As their main aim is to develop a quality app for their business.
But, quality alone is not enough to help apps get a higher user engagement and downloads. You need to promote your business app with impeccable marketing strategies to encourage your target users to gather details, download, install and use your app.
In this blog, we’re going to discuss mobile app marketing tips that will help you make your iOS app marketing or Android app marketing strategy successful.
To market your newly launched app, you need to increase awareness of your app among your target audience. In other words, make your target audience more curious about your new app.
This of course works to encourage them to explore details about features, functionalities and lots of other details related to your app. And thus, it maximizes user engagement and popularity of your new business app.
To start your app marketing campaign, you need to define your target audience, market, etc.,first. This activity requires a lot of research work, which you can’t avoid.
Afterall, you need to be aware of those whom you’re going to serve with your app.You can gather details like demography, behavior, age, occupation, etc., of your target audience.
This helps you know about their needs and expectations. At the same time, you will also be able to find out whether or not your app can match the needs and expectations of your target audience. This ensures success not only of your app marketing campaign, but also your app.
So what, every app has a landing page?
You may be thinking like this! Isn’t it? Though it’s one of the oldest mobile app marketing tips or techniques yet highly effective. It serves those users who are seeking to gather a detailed information regarding your application (in case not satisfied with other resources).
You should be more focused on your mobile app landing page design. It should be attention-grabbing, well structured, informative, etc., to grab the attention of more users. Needn’t to mention, landing page plays a pivotal role in app conversion too.
Google Duo’s landing page tells everything about the app to users even at the first glimpse. It’s the best example of better placement of texts, images, icons, etc. The landing page has every reason to engage users.
Blogging is the most accepted way to let people hear what you have to say about your product. So, you can include this as your app marketing strategy.
How does a guest blog work? Well, guest blogging is all about publishing your blog on some popular platforms such as The Huffington Post, New York Times, Forbes, etc., to find genuine readers of your blogs, who will be interested to use your app.
Bear in mind, these guest blogging sites only accept limited but high-quality content. And assure higher and genuine readers for your blog.
So, there may be chances that your post gets rejected if quality is not maintained thoroughly. To avoid rejection, you need to focus on creating quality content and avoid making it as a sales copy.
You need to focus on the title of your post and create in the way to increase the curiosity of the readers. The title of your post should be like;
“These 6 App Marketing Tips Help Business Gain Result Within One Month”
“Tips to Make Your App Marketing More Productive Within 6 Months or Less”
Believe it or not, but the fact will remain the same. Influencer marketing works more effectively and yields higher outcomes. When influencers speak about your app, it increases the popularity of your app among their followers.
What is an influencer marketing strategy? To make the right strategy, you can find influencers who have a large fan following on social networking sites like Facebook, Twitter, etc.
While choosing influencers, focus on their followers and find out whether the majority of them are your target audience. If you find the same thing, you can go ahead with that influencer for your mobile app marketing.
Why is influencer marketing important? To understand it, you should know how Color Switch, a popular game app, harnesses major benefits of influencer marketing. It features influencers like Julien Marlon, Brookelyn, Nessa Varez and others. The app has earned 180 million downloads so far.
For influencer video:
There are several ways to use social media sites like Facebook, Twitter, Instagram and others, to promote your app and increase downloads. Let me make things clear here, influencer marketing is just a part of social media promotion. Some other parts are Paid Social Ads, user-generated content, increase ratings and reviews, etc.
So, how do you market an app on social media? First and foremost, you need to create an impressive social media page of your app on the targeted social media sites.
While creating a page, you should be able to make a correct placement and deal better with several important factors such as your app name, image, URL (of landing page), description, features, etc.
Your aim should be creating a landing page that can increase demands and downloads of your app.
Some quick facts about social media marketing;
You may also like to read: A Comprehensive Mobile App Design Process
As it’s known to all, video has the power to quickly describe your app compared to texts. The trend of video blog (popularly known as ‘vlog’) is getting widespread of late, with the acceptance of many app marketers. So, you should also leverage the power of vlog.
How do you start a video blog?
You can create a high definition (HD) and an appealing video for your app. Your video should include description, features, screen shots, infographic, etc., of your app. Including a ‘call to action’ at the end is necessary to encourage viewers to post their comments, ratings, likes, etc.,
When talking about vlogging, it’s impossible to forget Casey Owen Neistat. He is a famous personality and vlogger. Take a look at one of his best vlogs and see how it earned likes and comments;
Once you place your app in the app store, it’s now time to focus on ASO (App Store Optimization). Whether you are looking for an iPhone app marketing tips or Android app marketing tips, you can’t avoid ASO. This activity is necessary to increase the visibility of your app in the app stores, whether it’s App Store or Play Store.
How do you ASO?
Well, ASO includes several activities like using descriptive title, keyword, description, quality screenshots, app preview video, icon design, encourage users for reviews.
Why is ASO important? Well, as mentioned above, ASO increases visibility of your app in the app stores. So, it makes your app easily noticeable among your target audience. And also boosts user engagement and downloads of your app.
To harness the maximum benefits of above app marketing tricks, you need to ensure its proper implementation. Here, role of a mobile app marketing agency becomes highly important. They know how to perform the above activities more efficiently and make strategy accordingly, to get the desired outcomes.
So, you need to choose a right agency who renders goal-oriented mobile app marketing service to make your campaign successful.
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