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Curious how UI/UX design can impact your bottom line? This post is for you. Below we’ll discuss the potential advantages of custom mobile app UI/UX design for your business.
As apps have evolved, functionality alone is no longer sufficient for customer retention. Keeping clients engaged through compelling custom UI/UX design has become just as crucial for companies to succeed. If you keep up with the mobile app industry and know about mobile app UX/UI design, you will understand that a well-developed custom-designed app can significantly improve customers’ satisfaction, resulting in higher traffic and conversions, and increased revenue.
According to HubSpot, roughly 38% of people stop engaging with a website if the content/layout is unattractive, and 39% stop engaging with a website if images won’t load or take too long to load. 88% of online shoppers say they wouldn’t return to a website after having a bad user experience.
Given these stats, it’s clearly imperative for businesses to look for a custom mobile app UI/UX designer who can create an outstanding user experience.
What Is Custom UI/UX Design?
Both UI (user interface) and UX (user experience) are crucial parts of mobile app development that work closely together but take on quite different roles. A customized UI/UX design is the process of crafting an app entirely based on business requirements. It can help you enhance mobile app user experience with personalization.
UI is the graphical layout of an application, including screen layout, transitions, interface animations, images, sliders, and every single micro-interaction. Anything related to visual elements, interaction, or animation is UI design. UX, on the other hand, is the entire macro user experience and interaction. It is usually defined by how easy or difficult it is to interact with user interface elements.
In short, UI designers are responsible for the aesthetics and the overall look of the app, while UX designers focus on how the designed user interface will operate.
Key Components of Custom App UI/UX Design:
- User Design: Includes images, color palettes, text, fonts, spacing, icons, aesthetics, graphics, videos, background, and more.
- Information Architecture: Structuring based on business objectives
- Interface Layout: Planning the app interface behavior and pages.
- Wireframing: Testing the app’s usability, functionality, look, and features.
- Page Hierarchy: Pages should have consistency, flow, and connectivity.
- Usability: Ensuring maximized usability by providing users with easy app interactions.
- Information Placement: Placing high-quality content effectively to maximize conversion.
The Top 8 Advantages of Custom Mobile Application UI/UX Design
When UX and UI design are well optimized, they result in increased customer satisfaction, conversion, customer retention, sales, and ROI.
Here are some compelling reasons for adopting a custom app design for your business.
Customer Acquisition and Retention
An aesthetically appealing and intuitive UI/UX design gives you a competitive advantage and builds trust amongst users and increases the chances of converting them into customers. Since UX/UI design caters to users’ needs, designers must put themselves in users’ shoes and craft an appealing app interface for incredible user experience.
Customer Satisfaction
Even huge companies have learned to become more customer-focused. If businesses understand who their ideal customers are and what they want they possess the biggest keys to success. Knowing what your audience wants before designing UI/UX for your app will keep your users engaged by offering easy navigation and engaging content.
Improved Consistency
UX and UI are not only confined to visual elements, style, icons, fonts, colors, images, and functionality; they also bring consistency to the developed solution. All the elements are combined to offer a unique look and feel of the mobile app. Custom app design ensures a great user experience while maintaining consistency.
Increased Productivity
Maximizing productivity can mean something different for each business, but custom app design will help your business reach it. An application with a high-performing design enables productivity in terms of progress, driving user-engagement, and sales conversion.
Brand Building
The more you put into your UI/UX experience, the more happy customers you’re going to have. Customers who have a positive user experience are more likely to stick with your brand for a longer time and become your brand advocates. This leads to brand building, increased credibility, and sales.
Increased Conversion
Design aspects of apps are more important than ever to consumers. A well-crafted custom design app is bound to engage maximum users, resulting in more conversions and maximized profit. Things like faster page load, easy-to-understand layout, rich and immersive content, and smart navigation add to an app’s success.
Reduced Development Cost, Time, and Support
Adopting a user-focused approach with custom application UX/UI design and making sure that the design is done right the first time around will prevent future headaches, saving your business considerable resources.
Maximized Revenue
Customers are always willing to pay for quality. If your app has great functionality coupled with an amazing custom app UI/UX design, customers will be willing to spend with you. So, It’s advisable to focus on all potential opportunities to convert your users into buyers and maximize your ROI.
Wrapping Up
UX and UI play a key role in the success, adoption, and engagement of any app. Follow our best practices, choose the right company, and take your mobile app to the next level.
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