Recently, people have started to consume video content more than anything as it is entertaining to watch & interactive. It also helps in increasing engagement on all digital platforms, educates the targeted audience, and more.
It is true that video content is the future of marketing because people prefer more engaging videos from their favorite brands. As a result, business owners prefer to promote their products & services through video editing apps in order to reap huge profits.
According to Statista, the global video editing software market size is expected to reach $907 million by 2025. Your competitors are also developing highly engaging video editing apps; therefore, you should do it too.
Day by day, video content is becoming one of the great sources of market growth. Therefore, consider availing of the mobile app development services to get the expected video editing app for your business.
This blog has mentioned everything about video editing apps, including the must-have features of the app, the video editing app development process, the average cost of video editing, and more.
Table of Contents:
- Popular Video Editing Apps
- Must-Have Features In a Video Editing App
- How Should You Begin the Video Editing App Development?
- Choose the App Revenue Model
- What Is the Average Cost of a Video Editing App Development?
- Conclusion
Popular Video Editing Apps
Adobe Premiere Rush
Adobe Premiere Rush is one of the well-known multi-platform video editing apps with limited in-built presets of colors and transitions.
The app lets users shoot, edit, and share high-quality video content and helps them stay unique. Adobe Premiere Rush has useful features, like custom-made transitions, customized titles, speed adjusting, etc.
Download the Adobe Premiere Rush on Windows, iOS, and Android, and make your content stand out from the crowd.
Features:
- You can add music and titles to videos.
- Apply some effects to clips within a multitrack timeline.
- Professional camera functionalities for capturing high-quality content.
GoPro Quik: Video Editor
Quik is an easy-to-use video editing app integrated with powerful features, like sync clips, transitions, and effects to the music beat.
The app automatically analyzes video from a GoPro camera and captures random moments, like panoramic views, high-speed moments, etc. The app also allows users to add custom-made titles, filters, and photos.
GoPro Quik video editing app is available on both Android and iOS.
Features:
- You can add up to 75 photos and video clips.
- Plenty of theme options with different graphics and transitions.
- Speed up the video or play in slow motion.
Splice- Video Editor & Maker
Splice is another professional video editing app letting users add texts using different kinds of fonts, use different effects, add music tracks of their choice, and more.
The app is integrated, has a simple yet unique interface, and is integrated with a sound library that makes the video even better. With Splice video editor, users can combine various video clips and perform transitions as well.
Splice video editor app is available for both Android & iOS and creates fully customized professional videos.
Features:
- Offers GPS stickers to show how fast you were doing things.
- Choose a formant: cinema, square, or portrait.
- Automation activation of audio while detecting voice.
VN Video Editor Maker
VN is also a widely used video editing app that allows users to modify any short clip and turn it into long-form video content. The app is a multimedia video editor maker that delivers a smooth user experience.
The app has numerous filters, like a polaroid, mood, lune, season, film, aesthetic, vivid, and so on. The VN video editor also has FX features, like spin in/out, flash, zoom in, rotary, etc. With these features, users can make their videos more creative and pleasing to watch.
VN video editor is available on both Android and iOS and allows users to create professional videos.
Features:
- Automatically save the videos in a draft.
- Manually record the audio in edited videos.
- Set the timeline for specific actions to be taken.
Must-Have Features In a Video Editing App
Libraries
The first must-have feature that every business owner should integrate into the video editing app is libraries. With the availability of numerous video editing apps in the market, you can make your app unique by incorporating the library feature into the app.
This feature introduces in-built music, pre-defined templates, effects, and fonts that boost the user experience. Besides that, the video editing app creates a separate section of your saved projects that you can use anytime.
As mentioned above, the VN video editor maker has a set of libraries integrated with many features, like retro, film, aesthetic, and more.
Audio Tools
The next feature you must add to your video editing app is the audio tools, where users can add built-in microphone audio and external ones.
Apart from it, managing the scalable audio volume levels should also be given so that users can adjust accordingly. Automation of audio while detecting the voice is also required for a better user experience.
For instance, the VN video editor app has several sound effects that fall into different categories, like a vlog, pop, dynamic, and fresh.
Users can also extract the audio or music from the video saved in their gallery. Apart from it, the app has sound FX as well, like cartoon, funny, machine, ringing, weather, etc.
Professional Video Editing
A good video editing app is where users can easily create professional-looking videos using their photos, videos, or music. Use new video formats and support different video effects with multi-camera editing functionality for a professional look.
A video editing app with text edits using different fonts or effects is a necessary feature that helps create a professional video.
Video editing apps like VN or Quik have a library of featured templates, like marketing videos, digital frames, minimalist, or Instagram reels. Besides that, users can also create their own templates and import them directly to the phone gallery.
Keyframe Animation
If you want to make your video more creative, keyframe animation is a must-have feature. It enables the users to set the timeline for specific actions to be taken, and the same action happens automatically.
The keyframe animation feature easily transits between different clips and displays pleasing effects. Users can also time-lapse their video and create a series of events. Apart from it, video editing app like Splice has a slow-motion effect that users can use to showcase the versatility of their projects.
More advanced features are:
- AI editing assistance
- Cloud storage
- Reverse video option
- Syncing with different music platforms
- Speed up/slow down settings
- Picture-in-picture option
How Should You Begin the Video Editing App Development?
Discovery Phase
Begin the video editing app development process with a discovery phase. Business owners should brainstorm their mobile app ideas and create a unique approach to effectively note down the market requirements.
The main agenda of this phase is to understand the app’s goals, vision, and purpose, making it easier for the video editing app development company to integrate the features accordingly.
Analyze your targeted audiences, learn about their requirements & preferences, and then develop a user-friendly video editing app.
Define the following questions to get the desired app:
- What result are you expecting from your app?
- How are your competitors fulfilling customer expectations?
- What are the areas of improvement for more revenue generation?
App Prototyping
After the discovery phase, move forward with app prototyping to get the video editing app’s mockup before launching the final version. The goal of app prototyping is to exhibit the app design that saves the cost of expensive rework.
You can hire experienced app developers to create an app wireframing explaining how the targeted audience will interact with the app.
Wireframing is a basic layout of the video editing app that includes sketching and mapping the user flow. You can later integrate new app features as per the user’s feedback or suggestions.
Minimum Viable Product Development
After creating the app prototyping, the video editing app development company will begin with the minimum viable product.
MVP helps in ensuring the success of the video editing app. It mainly focuses on the core functionalities of the video editing app, understanding the targeted audience’s requirements, app flexibility, timely updates, and more.
One of the interesting things about MVP is that it saves time, money, & resources and makes the app competitive.
Start Development Planning
After releasing the MVP into the market, the coding process finally begins. Here, app developers convert the UI mockups into a fully-functional video editing app and integrate all the necessary features.
During the development process of a video editing app, you must decide on the right technology as per your business requirements and budget. For instance, if you plan to develop the app on a single platform like Android, Java is the most suitable technology; however, for the iOS platform, go with Swift.
You can even consider developing your video editing app on a cross-platform frameworks that will save you time & money. In cross-platform, the app is developed for both Android & iOS using a single codebase. React-Native and Flutter are the two most used cross-platform frameworks.
Choose The App Revenue Model
A revenue model is necessary for every business owner as it helps make money. The model benefits from the perspective of long-term business projection. In simple words, picking the right app revenue model will give you an overview of your business’s ongoing and upcoming potential to reap huge profits.
There are three basic app revenue models in a video editing app: in-app advertising, freemium, and subscription.
In-App Advertising
In-app advertising is one of the greatest sources of generating additional income in a video editing app. As a business owner, you can run personalized ads from additional sources and make money.
Freemium Model
In the freemium model, users can download the app for free; however, the user has to pay a certain amount of money if they want to leverage some extra video editing features, like using extra templates or fonts.
Subscription Model
The next app revenue model for video editing app development is a subscription model that is widely popular. In this model, users must buy a subscription for more advanced features, like removing a watermark. The subscription model helps increase the user base, automatically boosting the app revenue.
What Is the Average Cost of a Video Editing App Development?
There is no definite cost of video editing app development because it is highly based on various factors. For instance, which platform you choose, how creative app design you want, what app testing measures you take, or post-app launch maintenance & support services.
However, if we specifically talk about certain factors, like the MVP of the video editing app, it might cost more than $10k, and the app with basic features costs up to $50+. On the other hand, if you want a video editing app with advanced features for an excellent user experience, it costs more than $100,000.
Get a no-obligation inquiry from us to know the average cost of a video editing app.
Conclusion
Video editing apps have become an integral part of our lives. Apps like VN editor or Quik enable users to create unique and interactive videos. As a result, entrepreneurs from different industries are investing in video editing app development. Video editing apps will continue to rise, thus, it is an effective way to reach your business goals and enhance your revenue.
However, your video editing app must include unique features to stand out from the crowd. With the list of video editing app features and monetization models, you can also think of creating a unique app and reach your targeted audience.
