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In this blog, we have discussed what is deep linking and how deep linking in apps is boosting user engagement and retention.
The mobile app industry has witnessed an overcrowding of apps on all major app stores. There are apps for ordering food, tracking your health and fitness, calling cabs and so on. In order to beat the competition and ensure that your app is able to hold the interest of the users, your marketing strategies need to be augmented by the latest trends. It is a well-known fact that getting a user to install an app is tough but getting them to use it after the installation is tougher.
According to Statista, the app abandon rate is 25% in 2019, which was 21% in the previous year. Generally speaking, one out of four apps are not used for the second time by users. They are either uninstalled or left unused in the mobile device.
Therefore, getting your app discovered and used by the audience, you need to implement deep-linking in app that not only makes it visible but also enhances the usability. Deep link in iOS and Android is in huge practice, adopted by most app developers.
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What Exactly is Deep-linking?
Deep-linking is a functionality that is implemented with advertisements so that when users click on it, they are taken directly to the section of the app where the product offered in the ad is displayed. Deep-linking is done to target the mobile users who search for products on the web or happen to see an ad on social networking websites like Facebook, Instagram or search engine result pages.
Deep-linking can be used for both mobile app install ads and app engagement ads. In the case of an install ad, users are directed to the app stores in case they do not have the app already installed on their mobile device. So, ask your mobile apps development company to integrate deep-linking, synced with the web app.
It’s a crucial step that lets you identify your audience based on their activity and preferences. There are predefined events that you can choose from, or create your own custom event. Doing this will help you create audiences from the in-app activity. You will be able to present targeted advertisements so that the probability of conversion is enhanced. Also, it will be easy to assess the success of the campaigns.
Acquiring new users is a primary aim of mobile apps and majority of them put so much effort into them. With deep link in app, using personalized on-board is in trend these days as it delivers outcomes for sure. While implementing the same, you need to be focused on behavior-based personalization that helps in user engagement to a greater extent.
Duolingo is the most popular mobile app implemented the personalized on-boarding to a greater extent. In case users don’t return on the app, the way Dulingo approaches them is amazing. It reaches out them with left action and requests them to complete the same.
Compel Users for Specific Action
Deep link in app is the best way to compel users to complete the particular action matching their interest. This prompts users to install the app instantly and become permanent users of the app. For instance, Netflix often sends links of movies, videos, etc., to users based on their interests and requests them to continue watching. This not only helps Netflix acquire new users, but also retain the old users.
Alignment of Advertisements with Apps
People use mobile apps for availing a lot of services online. They would tend to prefer an app over a mobile site as it is more convenient to operate. When users come across an advertisement of a deal or offer (without deep-linking) on a website or social media platform and click them, a mobile website will open up in a new browser. It can be annoying for many of them.
When a deep-linking ad is used, the offer that is advertised is aligned with the app and the user is able to avail it through the mobile app. This kind of app is best suited for e-commerce apps that offer products or services like Amazon, Uber, etc. Games like Zynga and Farmville have also used such ads to reach out to the dormant users.
Other Ways how Deep Linking Improves User Engagement
- Deep-linking can enhance the efficiency of email marketing of your mobile app
- Sharing a specific app content through email, social media or chat applications will be easier with deep-linking
- Re-engagement of the users is possible with deep-linking advertisements
- It will be easier to get your app’s content visible across diverse channels.
These are some of the general benefits that are associated with deep-linking. As you develop your own app, you will explore many other advantages of deep-linking depending on the target audience, the nature of the business and functionalities of the app. Using this amazing methodology of deep-linking, an app can engage users on a more personal level and also boost the revenue as well as profitability.
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